Heal Ukraine Trauma
Heal Ukraine Trauma is a non-profit organization dedicated to helping Ukrainian adults and children heal from conflict-associated trauma. The organization works to ensure that these individuals have access to the mental health care they need to move forward and lead fulfilling, productive lives. Heal Ukraine Trauma operates as a catalyst, bringing together innovative technologies and a global network of experts to scale trauma care solutions with its nonprofit and corporate partners.
What Did We Do?
To build a strong brand for Heal Ukraine Trauma, we focused on conveying the organization's concept of healing through powerful and inspiring visual communication. We developed a purpose statement, mission, and core values that communicate the organization's commitment to compassion, collaboration, innovation, accountability, and transparency.
We then created a visual identity for the organization that reflects its values and its mission. We chose to use the colors of the Ukrainian flag to make the goals of the brand visually explicit. The typography of the brand utilizes the Kanit font, which is legible, clear, and versatile in its use. We created a simple and objective symbol for the brand that carries the concept of support, healing, and affection.
The Visual Experience We Created
The brand we developed for Heal Ukraine Trauma creates a powerful and inspiring visual experience for its audience. The brand's color palette reflects the organization's commitment to its Ukrainian cause, making it instantly recognizable and memorable. The Kanit font used in all brand communication is clear and legible, ensuring their message is understood and remembered.
The logo is a simple and objective symbol that expresses the idea of support, healing, and affection. The symbol is clear and visually striking, ensuring that the brand stands out and is easily recognized. Its slogan and tagline, "Together we heal, together we prevail" and "Healing the invisible wounds of war," communicate the organization's commitment to working collaboratively with its partners to provide effective mental health solutions to those affected by conflict-associated trauma.
Overall, the brand we developed for Heal Ukraine Trauma is impactful, memorable, and inspiring. It effectively communicates the organization's mission, values, and commitment to its cause, and it provides a powerful visual experience that resonates with its audience. By creating a solid brand for this organization, we have helped it to better communicate its mission, attract new partners and donors, and ultimately make a greater impact in helping Ukrainian adults and children heal.
