How To Start a Vegan Business?

A surprising issue you may encounter when starting a vegan business is a feeling of loneliness and insecurity. This was one of the biggest challenges I faced twenty years ago when I first started my entrepreneurial journey. Having to think about everything on my own and feeling lost made each step feel like a huge risk.

I would have enjoyed the process more and pushed forward quickly and confidently if I had someone I could count on to guide me through the initial phase. Now, with five businesses under my belt (including two vegan businesses), and five years of experience helping dozens of vegan businesses succeed, I’m happy to provide this guidance to others.

So, you want to start a vegan business?

Over the first few months, many are dead-set on setting up their operations, developing their first product, or struggling with their business model. For some, this means branding and marketing often step in later on, or worse, are an afterthought. However, these are a fundamental part of your strategy and deserve to take center stage from the very beginning.

Considering factors like branding and packaging early on can have a huge impact on how you develop your new business. You’ll need to have a clear vision of how you’ll market your product or service to avoid going back to the branding phase before your business launches. You’d be surprised at how many times I’ve seen this happen, and it can be a necessary, albeit preventable and tedious process.

Another mistake is to activate your marketing too early on because you’re too optimistic about your launch date. Starting a business is a very rocky road on which you can expect the unexpected. Avoid creating anticipation for your product or service, just to have your potential clients forget all about it before you can provide them with what they want.

Another factor many vegan entrepreneurs may not consider when seeking business advice is a difference in values. Those on your team should at the very least understand and support your mission and vision. Veganism and environmental issues are sensitive topics to be handled with care. Our team is equipped with years of experience researching these topics and takes ethical and environmental issues very seriously.

Your keys to success? Guidance and flexibility.

You need guidance to create an initial marketing roadmap that can provide you with clarity as you navigate the process of designing your product or service. Receiving practical advice from an experienced entrepreneur who has gone through this process many times and stands by your brand’s values is an invaluable advantage at this stage.

Flexibility is another plus in this initial phase. Your journey is only beginning, and you can’t burn through your marketing budget right off the bat. Having somebody you trust who can jump on a call whenever you have a question can give you peace of mind and help you avoid costly rookie mistakes. Our goal is to help you grow, and we have a dedicated team that can help you scale up your business once you have the funds to get the ball rolling.

Guidance and flexibility are the key advantages we offer you at Quinoa Marketing.

Send me a message. Let’s talk about your business today.

Emmanuel Besserve,

Founder of Quinoa Marketing