Baltoro
Baltoro is an outdoor recreation company that believes in the power of adventure and connecting with nature. Their mission is to equip their customers with high-quality gear to help them achieve their goals. However, their initial brand image did not effectively convey their bold and purposeful personality. They needed a strong brand strategy and design to match their principles of innovation, quality, and sustainability.
What Did We Do?
We took on the challenge of rebranding Baltoro to create a strong and purposeful outdoor recreation brand. We started by understanding the company's principles and goals and crafted a brand strategy that conveyed their message clearly and succinctly. Our vision was to create a brand that inspired people to explore the world every day and find joy in nature.
To achieve this, we developed a new slogan - "Challenge your horizon" - which encouraged people to break out of their routine and experience new places, communities, and people. We also created three calls to action - "Life is out there", "Live the outside", and "Rediscover your nature" - to reinforce their language and overall tone. These messages were meant to support their audience as they enriched their experiences and achieved their outdoor goals.
The Visual Experience We Created
For the visual experience, we selected a color palette that reinforced the brand's ideals in all aspects. The palette included bold and strong colors such as blue, orange, and gray, which conveyed the brand's message of energy, confidence, and preparedness. We also developed a new logo that effectively represented the brand's personality. The new design conveyed a more modern and professional look, with thicker lines and bolder typography.
In addition, we created a pattern based on the brand symbol that would be used carefully, giving space to the supporting elements for continuous identification of the brand. This pattern added a unique touch to the brand's identity and made it easily recognizable.
Overall, our rebranding efforts for Baltoro were a success. The new brand image effectively represented the company's principles and goals, inspiring people to challenge their horizons and seek adventure. Through our brand strategy and design, we were able to create a strong and purposeful outdoor recreation brand that people could trust and rely on for their adventures.
