Green Islam
This organization’s mission is to encourage and inspire the Muslim community to come together to tackle the environmental crisis. Its work is centered on Islamic teachings that Muslims around the world can resonate with and generates awareness about how the climate crisis affects the Muslim world. It goes on to empower this community with vital resources and info so they can get involved in securing a brighter future for our planet.
What Did We Do?
This brand reached out to us to help develop its branding in a way that was unique and attractive to the audience it wanted to target. Our goal was to convey the concepts of nature, justice, and compassion through strategic colors, shapes, and fonts.
The Visual Experience We Created
For Green Islam’s visuals, we opted for a muted green and blue palette, as well as the Poppins font, which boasts good readability and simplicity.
We also developed a logo featuring a simple, modern design of a leaf, that can be converted into a pattern and employed as an elegant background across Green Islam’s visuals. This logo is designed to represent both nature and Islam, by combining a leaf and a mosque.
Our rebranding efforts for Green Islam were successful in conveying the two main elements of the brand in a way that is both aligned with the community’s traditions and beliefs and inspiring to new generations.
