Evolve
Evolve Sustainable is a consulting firm that specializes in organizational and business development with a focus on sustainability. Their purpose is to help companies evolve sustainably by taking advantage of political, legal, and market opportunities. They believe in sustainable and inclusive development, empowering people, and actions that protect the environment and people.
What Did We Do?
To build a strong and attractive brand for Evolve Sustainable, we started with a clear vision and purpose. We then developed a visual identity reinforcing the brand’s attributes, services, and importance to everyone.
We created a slogan representing the brand’s mission and goals: "Improve. Adapt. Evolve." We wanted to communicate the importance of constant improvement, adaptation to changing circumstances, and evolution towards a better world.
We also developed calls to action that encourage people to be part of the evolution, make a difference, and simplify sustainability. These calls to action emphasize the importance of individual action towards a more sustainable future.
The Visual Experience We Created
The visual experience we created for Evolve Sustainable is strong and direct, with a color palette that recalls the tones of nature. The logo incorporates the concept of sustainability subtly in the letter “e,” emphasizing the brand's commitment to environmental responsibility. The logo is simple and legible, with a clear meaning of the company’s attributes.
The brand impacts its audience emotionally by delivering wisdom, empathy, respect, and responsibility. Rationally, the brand delivers effectiveness, professionalism, experience, and reliability. The brand’s messaging and visual identity communicate the importance of sustainable development and the benefits of investing in sustainability for both companies and individuals.
As a result of our branding efforts, Evolve Sustainable is now recognized as a leading consulting firm on sustainable matters. The brand's strong and consistent design, clear messaging, and skilled professionals committed to the company’s values have helped it stand out in a crowded marketplace. The brand's target audience, decision-makers, VP of business development, and ESG leaders, are impressed by Evolve's commitment to sustainability and its ability to help companies find new business opportunities and achieve organizational development.
